Indian unorganised retail: Key to world's third largest consumer market

Indian unorganised retail: Key to world's third largest consumer market

What will it take for the next billion Indians to shop and transact beyond just online engagement? The solution is a seamless shopping experience with both online and offline merged together. With omnichannel, digital first, O2O terms thrown around, India shoppers are already ahead of the curve. The winner will be one who can offer an affordable, high-quality experience both online and offline to a billion people.

Read more at 
The Economic Times

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