ASCI influencer marketing rules may impact ad spending temporarily
New Delhi/Mumbai: Ad spending in influencer marketing have been soaring on social media platforms such as Instagram and YouTube. However, with the new draft guidelines from the Advertising Standards Council of India (ASCI) calling for clearer disclosures on paid partnerships, both influencers and marketers are finding themselves at crossroads. Marketers expect a marginal drop in influencer ad spends as a result of the ASCI guidelines coming into force but said things may not change drastically.
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