
India's smartphone market set to cross Rs 2-trillion mark in 2021
"Stay-at-home mandates, remote learning, travel restrictions, and manufacturing shutdowns led to a sluggish first half (shipments declined 26 per cent year-on-year, or YoY)", observed the International Data Corporation (IDC). IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. However, it is the fall in the average selling price (ASP) of handsets that impacted the market size more than the fall in volume numbers.
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