United Spirits initiates review of popular brands

United Spirits initiates review of popular brands

United Spirits, India’s largest liquor maker, has taken a decisive step towards complete premiumisation of its portfolio, initiating a strategic review of half of its popular brands. The strategic review could either mean divestment or rationalisation of its portfolio to ensure long-term profitability of the company, said Anand Kripalu, the CEO and MD of Diageo India (United Spirits), during a business update call. "A number of outcomes are possible, including but not limited to extension of the franchise structure, accelerating selected brands via additional investment, potential divestment, and organisational review", said Kripalu.

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