What is Apple’s IDFA and why is it at the centre of privacy dispute?

What is Apple’s IDFA and why is it at the centre of privacy dispute?

Recently, Apple faced two privacy complaints in Europe over use of the IDFA tracking code on iPhones. The complaints allege that the iPhone-maker is in breach of European privacy laws. Apple’s operating system creates the IDFA without a user’s knowledge or consent and it could be used for tracking and identifying users without revealing their personal information.

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