Coronavirus empties exhibition halls, but over time the show will go on

Coronavirus empties exhibition halls, but over time the show will go on

LONDON (Reuters) - When Victoria Beckham sends her models down the London catwalk on Sunday, many of her most important clients will not be sitting in the front row but following from afar as the coronavirus outbreak hobbles international events. The drive by London Fashion Week to communicate with absent Chinese buyers is just one of the ways the global events industry is adapting, quickly, to keep the show on the road. In Barcelona, the world’s biggest telecoms conference, Mobile World Congress (MWC), was called off this week.

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