Facebook to allow paid political messages that are not ads

Facebook to allow paid political messages that are not ads

Its policy change comes days after U.S. presidential candidate Mike Bloomberg exploited a loophole to run such humorous messages promoting his campaign on the accounts of popular Instagram personalities followed by millions of younger people. Mr. Bloomberg’s use of the loophole and Facebook’s policy change in response underscore difficulties tech companies and regulators have in keeping up with the changing nature of paid political messages.

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The Hindu

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