Facebook allows U.S. political candidates to run sponsored content

Facebook allows U.S. political candidates to run sponsored content

Branded or sponsored content is posted by users paid by a brand to promote a message on social media. Facebook does not make money from these posts and hence does not consider them as advertisement. Facebook had previously excluded political entities from using its tools to run branded content campaigns, but it has clarified that it now allows influencers to create such content for political campaigns if the posts are disclosed as branded content.

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