Rap Goes Global, On A Local Level

Rap Goes Global, On A Local Level

LONDON — In the video for his recent single "Du Lundi au Lundi" ("From Monday to Monday"), French rapper Stanislas Dinga Pinto, better known as Niska, stretches out on a gold chaise lounge in the palatial grounds of a hilltop château, ­surrounded by exotically dressed models and balaclava-­­wearing members of his crew. It's a fitting metaphor for Niska’s place among the new wave of French rap royalty that’s taking over the charts in the world’s fifth-­biggest music market. "As a young man from the hood, my songs strike a chord with my generation," says the 25-year-old, whose third album, Mr Sal, was released by Universal France on Sept.

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