Samsung wrests back premium smartphone crown
India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium smartphones category in the last two years, while in the luxury segment Samsung has slowly and steadily increased its stronghold to reach a dominant position.
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