Companies spent nearly $30 billion in one year marketing medical products to Americans

Companies spent nearly $30 billion in one year marketing medical products to Americans

Drug makers and other healthcare companies spent almost $30 billion in a single year to influence the medical choices made by Americans and steer them toward treatments that were newer, vastly more expensive and sometimes riskier than their tried-and-true alternatives, new research shows. The 2016 expenditures paid for TV commercials, sponsorships of patients’ groups, promotional meetings for doctors, free drug samples and perks for prescribers, the study says. The amount represents a 70% increase since 1997, when drug companies began making direct appeals to American consumers.

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